About Cassandra Kessler

Cassandra Kessler LOVES music, “A day does not go by when I am not listening to some form of music. I also enjoy talking about music to people, whether I’m discussing a song from the 1950’s or something that was just released yesterday!” It is only natural that Cass (as friends call her) would want to work around music and people that love it as much as she does. Cass relates “I grew up in a house and environment where music was being played on the radio, or on vinyl all of the time.  I can remember singing along with my mom’s Brenda Lee record on a daily basis. I also listened to a lot of country music… At age thirteen I discovered the Beatles, which changed everything for me! I could not get enough of their music and I instantly fell in love with rock “n” roll, which I still am crazy about, as well as country, folk, and many other styles.”

Cass began her computer training before she was a teenager. Just as the Internet began to take off, she started learning about and working on websites several years ago, while she was training for a job in the medical field. She enjoyed the creative processes and challenges that website creation brought to her, and decided that it was something she wanted to do full time.  After completing her medical course, she devoted her time to web design and songwriting (something that she has worked on since age ten).  Through the internet Cass met other music lovers, as well as radio industry and music business professionals. Her interest in oldies bands led her to develop fan sites for The Yellow Balloon and the Beau Brummels, two bands that Cass says one rarely hears of anymore. She was completely committed to making sure that their fans had an outlet to find these bands again, and to get back in touch with their music. She was overwhelmed by the response from the fans. “It was just amazing! They were so happy to again have an outlet to read about their favorite band, view photos, share stories from shows back in the day. It felt great to be able to help them get back in touch with the music again.” From her own personal website she created a one page site for 60’s singer Keith, which developed into the launch of Keith’s official website in 2001. The site has attracted thousands of fans from all over the world. Cass stayed in constant communication with Keith’s fans, ensuring they also had access to Keith through the website. She also played an instrumental role in arranging and setting up many radio interviews with Keith, and continues to work as Director of Fan Relations and Web Queen. Earlier this year Cass organized the collection of fan mail for Cynthia Lennon who penned a book, “John” about her late husband, the Beatle.

Cass has extended her knowledge in the fan area. In 2001 she joined the Nelson Street Team, in which she has had extensive communications with fans on-line and at shows.

Because of her enjoyment in working with musicians and their fans, along with encouragement from friends and colleagues, she decided to start Cassasong Promotions in 2006. Through Cassasong Promotions, Cass hopes to work with both artists that are trying to break into the music business and established musicians who are looking to: increase music sales; create a larger fan base; and a unique online presence. Cass believes that every musician can be a success if they work hard enough and stay determined. She is willing to work diligently for each client that signs with Cassasong Promotions, and in return she hopes that each musician will have their chance at the big time.

Currently, Cass is majoring in the study of web design. While she hopes to stay active in design, she plans to incorporate it into the music field, which she says will remain her main priority “It is important for me to be around music and help other people to have that experience also. I believe that you should always do something that you love.  If you love to sing, but can’t, choose a career that will bring you closer to that dream.” Aside from business, Cass loves songwriting, traveling and photography, and is in the process of developing her own internet cooking show.

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